New Brands

FUBUKI means “snow storm,” but for the brand’s founders, Kalle Norman and Christofer Ljunggren, it also means a lot more. Once upon a time, after a ski trip through Japan, Kalle packed his home-bound suitcase, with no idea that its contents would be the beginnings of a fruitful company. The boots he brought home grabbed the attention of many - so much so that he and his friend Christofer decided to import many more. Their mission has always been simple: to offer lightweight winter boots that, above all, aren't boring! Judging by the widespread reaction to FUBUKI boots, they've succeeded.

Founded by engineer Truls Brataas and freeskiing superstar Jon Olsson, DB Journey is a classic among winter sports enthusiasts. Since creating its first flexible, lightweight and adjustable wheeled ski and snowboard bag in 2012, the brand has extended its technical prowess to a wide range of innovative, award-winning products dedicated to improving equipment transportation.

NNormal is the meeting of two worlds: those of internationally renowned mountaineer and trail runner Kilian Jornet, and a renowned footwear manufacturer. From their common visions and values, trail running shoes with impeccable performance were born.

They're made from sustainable materials and their design is intentionally timeless, to minimize their environmental impact and avoid over-consumption. And they're made to run, far and long. Put them to the test.